Top SEO Search Engine Optimisation Tips to Get Top Ratings

26. October 2011 · Write a comment · Categories: Seo Search Engine Optimisation · Tags: , , , ,

You must have heard of SEO.  Go to any site that talks about how to get the best results from a search engine and they will instantly use those three letters.  But how important is SEO to you and is it imperative that you use it when planning the content for your site.

The truth is that it is important, but perhaps not as important as it used to be.A couple of years ago people would bandy the new buzz phrase around; search engine optimisation.  It was the thing you just had to have for your site if you were going to be taken seriously.  No self respecting web designer would plan a site without it.And it was also said that our sites wouldn’t stand a chance if SEO wasn’t taken into consideration.

The Google bots would ignore us.  We wouldn’t get any visitors to the site, let alone any sales.  Our sites would disappear into the Unvisited Website Graveyard if we didn’t know anything about SEO.  But there are a lot of web owners out there who actually don’t have a clue.  I asked someone the other day what they thought SEO stood for and he said ~ ‘short eared owl.’  Well OK, he can be forgiven.  He’s into wildlife in a big way.

Let me explain in a simple way and then you can decide if it’s something you want to consider when planning the content for your site.

In the old days SEO was was about key-word density.  You had to include key phrases and words in your content a certain amount of times (ideally about 3% but net writers just went mad, including the key words and phrases at every opportunity) to ensure that your site would be picked up and flung up to the top of the Google rankings.  Well, forget all of that.  Today, Google uses other things as well.  So you can’t just rely on keyword density.  And it was just too easy, wasn’t it.  Google have decided to make it even more difficult for us.Now, Google is far more interested in the content of your web page and whether it is relevant to their own rules, which seem to change month by month.

To find out whether you are the flavour of the month, Google applies a statistical mathematical equation based on statistical analysis of semantics as related to the specific keyword being used by the searcher, and the semantic content of your web page. Now, that doesn’t sound very ‘simple’ does it.  All this really means is that search engines scan the content of your site and try to find connections with the request that has been typed into the search engine.  So really, it is quite simple.

What it means in terms of how a website should be constructed is clear.  Content is king.  Where some writers for the web simply thought that by repeating a phrase over and over in the content would get them the top spot in Google, this has now been smashed.  What Google and other search engines are now saying is…write something that has meaning.  In future this is how all of our sites will be rated.  Quite right too.

The skills of the copywriter have to date been very underrated.  With search engines using the semantics method to choose who will sit on top spot, a good copywriters skills will be in demand more than ever.  And WriteHot Copywriting www.writehotcopywriting.moonfruit.com are very good copywriters.  Let them help you get to the top spot.  Call 07905 484 962 for a no obligation chat or go to the website and send an email. It’s the way to get stellar results for your site.

Your sales message, book, articles, product descriptions, ebooks and website copy is in safe hands when WriteHot Copywriting writes for you.
*Your advertising message and sales letters will sparkle and hold your readers, persuading them to buy. 
WriteHot will provide the wow! in press releases and construct snappy headlines and enticing copy. Your copy will be creative, entertaining and sales orientated with a strong sales message that leaves your potential customers begging to buy from you.
*Your articles will be well researched and presented with unique quality writing as a given and within deadlines.
*WriteHot Copywriting has built long standing respectful relationships with clients and continue to provide them with a quality service
*Your project will take centre stage until you are completely happy. 
If you’re looking for a sales orientated, hardworking copywriter look no further than Andrea at WriteHot Copywriting.
You’ve found what you’re looking for. 07905 484 962  www.writehotcopywriting.moonfruit.com

Website Marketing, Seo, Search Engine Optimisation ? Questions To Ask Yourself Before Starting

25. October 2011 · Write a comment · Categories: Seo Search Engine Optimisation · Tags: , , , , , , , ,

Website marketing, SEO, Search Engine optimisations are terms often used to describe the various ways to get your website to the top of the search engine rankings.  This can be an expensive and time consuming project, and before starting you need to ask yourself, what do I want to achieve.  There are no answers here, just questions posed.

This is the first question you should ask yourself.  Yes the answer might be straight forward and obvious, but put it into words.  Many people just assume that they need a website and don’t think about the reasons why.  Here are some ideas for reasons (not all are good and sensible reasons) to kick start your thoughts.

… to sell products on line?
… to advertise my business, so people can see what I do and how to find me?
… to provide information to people so they are able to make better choices?
… because everyone has a website?
… because I think a website makes my business look professional.
… to make money from my website by selling advertising?
… it’s a cost effective advertising brochure for my business?

Forget about the website for a minute, how are you marketing your business as a whole?

Are you advertising locally or nationally or not at all?

Are you planning events to publicise your business?

Or are you just intending to get your website to the top of the search engine rankings and hope for the best.

It is important to determine this so that you can direct your time, effort and budget accordingly.  If you are promoting your business in non internet areas, then you are not dependant on search engine rankings at the start.

You can only answer this once you have determined the previous question.

If you are an internet business with no non-internet promotion activity then the search engine rankings are most important and you need to allocate your time and financial budget appropriately.

On the other hand if you are a local business regularly advertising in the press then the search engine rankings are less important to you and they can be improved over a longer period.

It can take time to achieve good results in the search engine rankings.  A focussed effort can achieve this within 6 months.

While I did achieve first page results for a website within one month, this was for a rare set of keywords due it being a unique business in the area.  The downside of this was that same rarity meant that less people were looking for the product, and it had to be backed up by locally advertising.

Obviously how much can you afford to spend?

But also how much time do you have to invest?

Search Engine optimisation does cost money because it is a labour intensive activity if it is done well.  While there are companies and programs offering the automated scatter gun approach, this may not achieve as much as is expected and may even damage rankings in specific cases.

You can cut the costs of SEO by putting in the time yourself if you have it available.  It’s not difficult if you know where to target your activity.  (And I will be writing another article in the future on where to target this activity)

As I said at the beginning, this article is more about questions you should ask yourself.  Spend a little time planning out your campaign for your website, be clear about what you want to achieve and how.

For more information visit our website to see how we can help you with your website marketing questions

For further information contact Barbara Jeffers at Effective Website Design and Marketing Solutions.

www.effective-website.com/en/effective-website-design.html

SEO Search Engine Optimisation

24. October 2011 · Write a comment · Categories: Seo Search Engine Optimisation · Tags: , ,

Are you wondering why your website is not attracting the abundance of new customers you expect? Looking at your current positioning in Search Engine results and your current SEO, Search Engine Optimisation may provide you with the answer. Most people searching on the internet will use one of the major Search Engines with most not looking past the first couple of pages for information on a product or service they are looking for. So ensuring your website has a good search engine listing will increase the amount of traffic to your site increasing your customer base.

Having a beautifully designed website is not enough in today’s highly competitive market of Website Marketing and SEO, Search Engine Optimisation is crucial for ensuring that your website is highly ranked in relevant search results. Optimising your site around relevant key phrases will help your site’s organic Search Engine listings.

They are two ways in which you can increase your search engine listings the most familiar of the two is pay per click these are the sponsored links that appear at the top and to the right of the Search Engine results. Pay per click advertising is set up with the Search Engine providers where you only pay when a user clicks on your sponsored link to visit your site. As an advertiser you bid on the key phrase you have decided to market, the amount you bid can vary considerable depending on the popularity of the key phrase costing as much as £25 per click, so managing these campaigns needs careful planning. Then when a user types in a matched phrase your ad will be displayed in the position depending on the relevance of your ad and the amount you have bid.

The second option is to improve your organic listing through SEO, Search Engine Optimisation and there are now companies that specialise in this service. These companies have the relevant background and knowledge to optimise your site to enable the search engine spiders to read and index your site more effectively. An experience company implementing SEO will first research your market area and current marketing strategy to decide in the best key phrases to use and will then apply changes to your website content that will increase your search engine positioning. Other more advanced online and off line techniques can be applied and your SEO provider should be able to recommend these to you if they are necessary.

There are no guarantees that any of the techniques used will get you a page 1 positioning as the search engines can change their algorithms and the more competitive the arena is for the phrase being marketed the harder it is to get a high ranking. Beware of companies that offer this to you as they are either making false promises or implementing black hat techniques.

With most people now using the internet when purchasing goods or services having good SEO, Search Engine Optimisation implemented on your site can be one of your most cost effective valuable marketing tools. Careful consideration should be taken when choosing an SEO company that can implement good onsite changes supported with relevant off site work. This will remove from your from the bottom of the marketing pile to the top were targeted customers can view your products and services, increasing your sales potential.

Paul Rice is owner of Ricemedia an award winning Web Design Agency specialising in Web Design Birmingham & SEO, Search Engine Optimisation. Ricemedia specialise in bespoke web sites with Content Management Systems, Search Engine Optimisation, Print, Design and Branding.

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SEO Search Engine Optimisation Marketing Versus Advertising Pay Per Click

24. October 2011 · Write a comment · Categories: Seo Search Engine Optimisation · Tags: , , , , , ,

Let me cut to the quick. In the UK we have now officially entered the longest recession in recorded history.

Businesses are going bust at an alarming rate and every savvy business owner wants to maximise their search engine optimisation marketing and their advertising pay per click spend.

Many have approached me for my SEO opinion on how to integrate pay per click marketing and new seo into an effective business marketing campaign.

The most recent request came from a business director who was frustrated at paying for both search engine optimisation marketing and a separate advertising pay per click sales campaign.

He expressed his frustration at paying an SEO consultant and a separate pay per click online company.

His initial frustration stemmed from the fact he believed only fifty percent of his advertising and marketing spend was producing results, but he could not identify which 50%.

Many years ago this frustration was documented as a famous quotation from Henry Ford the founder owner of the Ford Motor Company. He stated, “I know 50% of my marketing works, I just don’t know which 50% it is.”

Back to the present and our business director. He was equally frustrated that despite paying tens of thousands of pounds over a period of time for a pay per click online service. His pay per click marketing specialists had been unable to identify the magical pay per click formula.

It’s worth mentioning right off the bat, that there is no such concept as a magic pay per click formula.

If there was,then every business owner serviced by SEO consultants and every search engine optimisation marketing and advertising pay per click business marketing campaign would be a super success. And yet they are not.

There are way too many external factors which dictate the success or failure of any pay per click campaign or new SEO marketing campaign.

Search engines are by definition organic businesses, and as such they move the goal posts on a frequent basis.

I admit to being just as frustrated as every other search engine optimisation marketing company when search engines like Google change their algorithms and spin business owners off hot on the heels of a new seo business marketing campaign.

Despite some pay per click online specialists stating the internet has peaked, they are wrong.I listened to a well respected SEO consultant advising an audience that the internet has nowhere near peaked, and that the very best is still yet to come.

We are only in internet infancy, and as such very few business owners are harnessing the power of online sales and marketing strategies to promote their business and increase their sales.

One of the main reasons why many business owners are failing to embrace search engine optimisation marketing and advertising pay per click,is because they don’t understand how to integrate these powerful sales strategies into a dynamic online business marketing campaign.

Many openly admit to being baffled by the internet and the techno babble utilised by SEO and pay per click marketing specialists.

When in reality producing the pay per click formula for a pay per click campaign is a relatively simple exercise, which can be tracked every step of the way by utilising available online analytics.

One of the greatest issues I face, is that many specialists from search engine optimisation marketing and advertising pay per click companies separate these two business sectors.

Generally because they, or their company specialise in one or the other, and not both of these business sectors.

Make no mistake, these two business sectors are as different as chalk and cheese. I have lost count of the number of times I have witnessed a pay per click specialist try to grab extra revenue from a business owner by offering their expertise in natural or organic search engine optimisation skills, only to fail miserably.

It’s a two way track, as I’ve also witnessed SEO specialists fail miserably at producing and managing pay per click campaigns.

At the risk of sounding hypocritical, there are a few specialists who are able to produce proven success stories by combining both search engine optimisation marketing and advertising pay per click into one short to long term business marketing campaign.

The problem is these specialists as so far and few between, that they command top rates of pay, and are usually snapped up by some of the major corporate SEO companies.

Given I’ve already mentioned the internet is an organic concept, this means that nothing is written in stone.

So I guess the best way to explain the title of this article; SEO Search Engine Optimisation Marketing Versus Advertising Pay Per Click is to highlight a question sent in to me recently by the business director mentioned earlier in this article.

Of course I’ll also include our answers.

For the attention of the SEO consultant.

Question: “Many companies offer online services to business owners to achieve a good position in Google search engine optimisation marketing listing. But they charge a fortune, and usually want to tie you into a 1 to 3 year contract for natural SEO services. I would have thought that the easiest, most reliable and cheapest way, was Adwords. I should be wrong. Could you tell me why?”

Answer: Google Adwords may be an easy option. However in my experience of assisting high income generation e-commerce web site owners, it is far from reliable or cheap.

I suggest you conduct some online research before diving into a pay per click campaign as your sole online marketing campaign, because as well as many positives, there are definite downsides to paying for a Pay Per Click Adwords online marketing campaign. i.e.

1: Your pay per click campaign adverts only appear for the length of time your budget allocates.

2: Your pay per click marketing listings may only appear during specific time frames of the day depending on your budget.

3: You are in fierce competition for the highest place advertising pay per click listing.

4: Your Adwords PPC campaigns have no further battery life other than when they appear, until your budget runs out.

5: This means there is no medium to long term residual value in a pay per click marketing PPC campaign.

6: You can never get an exact or true analysis of your advertising pay per click PPC Adwords campaign because it is wide open to competitor fraud.

7: Online buyers are 4 to 6 times more likely to buy from a business or company who place on the left side of search engine pages like Google. This is the natural or organic search engine optimisation marketing listing which customers have more confidence in.

8: Any natural search engine optimisation marketing listing has ongoing residual benefits as this type of listing is not removed online when a budget expires.

9: Most new SEO specialists advise that a natural organic search engine optimisation marketing listing on Google & other search engines has a natural battery life of approximately 4 years.

10: Utilising the right online new SEO specialists and implementing new SEO can sometimes help you or your business achieve search engine domination of 1st page listings.

In my professional business opinion, one should not look to have SEO and PPC competing in any marketing campaign.

I find there is great business synergy to be gained from fusing both SEO and PPC into a long term combined online business marketing campaign.

I generally consider PPC to be the short to medium segment of my marketing campaign, and natural SEO as the medium to long term segment of the same business marketing campaign.

There are many new new SEO tactics which are just entering the online marketing sector like pay per results and natural search engine listing domination.

Dr. Mark D. Yates The International Business Guru & Growth Consultant grows businesses fast delivering exponential growth, increased turnover & profit margins. He delivers business support to small, medium & large businesses in 42 countries. To claim his FREE business case files e-mail him at drmarkdyates@aol.com

www.webbizideas.com – Search Engine Optimization SEO Tutorial by WebBizIdeas is for beginners. We will cover SEO techniques that you can use TODAY that will increase your search engine rankings. We will go over the definition of search engine optimization, organic results, PPC, keyword research, competition research, competition analysis, on page & off page optimization, Meta tags, header tags, keyword density, URLs, site maps, xml site maps, google webmaster tools, link development, directory submission, local directories, online yellow pages, one-way links, two-way links, three-way links, article submission, rss feed distribution, blog submission, and online press release optimization.